What is Keyword and Role of Keyword In SEO?
If you are thinking what is keyword and why it is important then you are at right place, there is lot of confusion in people regarding keyword planning. And this really difficult to choose right keyword for your business and rank website on that particular one. In SEO keyword play most important role. We can say keyword is root of your SEO strategy. Let’s explore more about it.
What is Keyword?
Words or phrases used by people to search query in search engine are called keywords, or we can say the query you input in search query are called keywords. It can be one word or many words. Keywords are important because they tell search engines about the content of your website’s page.
Let suppose you are running a digital marketing agency. You provide services like SEO, Web development, PPC, SEM. If a business looking for SEO agency for its business then what kind of search term or query, he/she will use to find SEO agency in search engine. Which words will bring customer to your website? What will be best search query that fit for your business offering? All these questions will be answered as “Keyword or Phrase”.
Role of keywords in SEO
- Bridge between customer and SEO: Communicate to Search Engine that a webpage is a relevant match for a query, it also helps search engine to understand what the webpage content is about. Keyword bridge the gap between customer and website.
- Drive traffic towards webpage: Search engine are smart they crawl trillions of page and index them for a particular keyword as per their algorithm. Your ranking depends upon your keyword alignment and content of your blog post or webpage.
- Decide webpage ranking: When you want to design a page for a particular post or content then keyword play a vital role in page ranking because search engine provides ranking of your page on the basis of target keyword. This rank is changed frequently based on various factor but content is prime consideration always.
- Base of SEO strategy: To Start SEO Strategy you first need keyword and, entire strategy depends upon keywords. The fight is for rank in google search for a keyword.